While being 20 years old, and still watching nickelodeon, I stumbled upon something very interesting. The channel nickelodeon encourages reading and the promotion of literacy by encouraging and motivating its viewers to become actively engaged in reading. One of the ways that kids can become actively involved in reading is by starting a book club. This type of book club is promoted and geared mostly towards middle school students as well as high school students. Nick also encouraged exercising, and they have a worldwide day of play, a couple times a year. Aside from that, nickelodeon heavily encourages that promotion of reading in schools.
Their technique is very clever in their approach to encourage reading groups among our youth society. In a way, their approach is similar to marketing, and what advertisers do in order to sell a product. Nickelodeon’s product, however, is the encouragement of reading. They have the most popular actress on the channel of nickelodeon as a spokesperson, encouraging reading and literacy among our youth. This way, if kids think she’s doing it, they’ll want to do it too. Maybe reading will be viewed as being “cool” because even celebrities are into reading groups and book clubs at their high schools. This way might not be the most honest way, but if it works, and is not harmful, it proves itself to be a great alternative!
As I further explored their website, it’s very interactive and engaging for teens to participate in. It states that “you are in control of your education” and “it’s up to you to make a difference” this is a part of Nickelodeon’s BIG HELP. Its small steps determined to change the outcome of our society, one small step at a time.
On this website you can find interactive avatars, games, prizes, ways to get involved, ways to contact your school in hopes of getting involved, and also what you could win when you succeed in your book club. There are beneficial incentives for teens to strive for, as well as the lingering message that the book club can ultimately lead to the success of their own education.
For more information on this great and engaging activity, please visit
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